The art of branded movie magic.
Making branded magic is a process our team has honed for decades - working with the top brands on the planet from Coke to the NBA to Apple. In fact, that screen over there is David - our Director of Photography working on a set for Cadillac.
Most firms keep their process a secret. At Iver, we think it’s your right to know how we work. Because we want your only question to be, “when do we get started?”
So here’s every step of the process from start to finish that we’ve deployed for countless brand giants nation-wide.
01
Ideation
At Iver, we pride ourselves on being able to see what others don’t. Just like our logo, we love to create in the negative space. It’s our job to read between the lines, hear what you don’t say, as much as what you do. That’s where the best ideas live. We’ve hired the best brand storytellers in the nation who have worked with Coke, Visa, Grubhub, Disney, Microsoft, Marvel, and more to ideate for your brand.
Our Process
02
Storyboarding
After ideation, we’ll concept the full script and storyboard so you can see exactly what your video will look like, shot for shot. There’s no guesswork at Iver. Every detail and frame has intention and purpose, and we’ll iterate on that together before production begins.
03
Production
Our producers have worked with the best companies on the planet, and have spent a lifetime building one hell of a network. When you invest in an Iver production, you unlock access to our network of the best talent, sets, and equipment in North America. This is where the behind the scenes magic makes your vision a reality.
04
Filming
At Iver, you have access to an arsenal of the best equipment in the industry. We work with millions of dollars worth of the top-tier cameras, technologies, and equipment. The result? An absolutely jaw dropping production that will bring you customers in droves. There’s a reason we call it high-production.
05
Deployment
A great video isn’t simply posted. It’s experienced. We take the final film and build out a suite of launch assets from clips and teasers to the final cut, so your audience is drooling when it’s time for the main course. You’ll have everything you need to make a tidal wave - not just a splash.